Public Relations

The aim of advertising and public relations is quite simple. Advertising is about getting noticed, and PR is about developing and reinforcing positive awareness. But it’s no use having a fantastic product or service if the right people don’t know about it! This course is ideal for anyone keen to launch their career in advertising […]

The Certificate of Internet Marketing is an online program that will introduce you to a variety of marketing, advertising and selling techniques using tools like SEO, online advertising, social media, and platforms like Facebook, Twitter, LinkedIn, WordPress and Pinterest.   In this professional development course, you will study the psychology of internet marketing, the purpose of different applications, how to ensure you are using the appropriate mix of marketing techniques, and how to capture and convert customers.

It’s a noisy digital world out there and without strategies to break through the clutter, a business cannot harness the power of social media, marketing and engagement. This online professional development program will show you how to interact with customers online to maximise engagement through social media. The Certificate of Social Media and Engagement will […]

Storytelling is an important skill in the craft of successful marketing, public relations and copywriting campaigns. This business storytelling course is ideal for corporate communicators, business decision-makers and marketing professionals. Compelling Copywriting and Business Storytelling is a professional development course that will teach you the elements of narrative fiction and persuasive writing in a business […]

COVID-19 has devastated livelihoods and has negatively impacted many businesses throughout the world. If the economy is to come through the crisis and recover, it needs businesses to do the same. As restrictions lift and more businesses start to re-open, infection control must be a priority to protect the health of employees and the public. […]

As a media buyer and planner your job will be to ensure a company’s message – or advertising – stands out in the increasingly over-saturated and ever-broadening media landscape through creating and strategically placing advertising. The Certificate of Media Buying and Planning is an online professional development program that will provide you with the knowledge and […]