The aim of advertising and public relations is quite simple. Advertising is about getting noticed, and PR is about developing and reinforcing positive awareness. But it’s no use having a fantastic product or service if the right people don’t know about it! This course is ideal for anyone keen to launch their career in advertising […]
Career Outcomes
Professional development for individuals striving to attract more customers or launch a career in advertising and promotions.
People with business psychology knowledge and skills are an incredibly valuable asset to organisations and businesses that are focused on continuous improvement and business growth. The Certificate of Business Psychology is an online professional development program designed to develop your leadership, marketing and business coaching skills through exploring the relationship between people and work. In […]
Career Outcomes
Professional Development for:-
- Business Coaches
- Business Owners
- Human Resource Mangers
Throughout the program you will learn how to develop a range of Internet marketing strategies, discover how to optimise sales for your online business through a range of targeted marketing and customer acquisition and retention strategies. You will learn how to create value for your online customers, manage an Internet sales and marketing budget and build online credibility. You will also learn how to use social media tools for customer engagement, discover the foundations of HTML, web design and web content principles and learn how to develop e-marketing communications for e-business success.
Career Outcomes
- Internet Marketers
- Marketing Consultants
- Small Business Owners
The Certificate of Graphic Design is an online program that will build your skills, awareness and understanding of graphic design and give you insights into how it is applied commercially.
In this professional development course, you will explore the scope, nature and history of graphic design, and study fundamentals like choosing formats and images, typography, layout design, colour theory and illustration methods and techniques.
Career Outcomes
Professional Development for:-
- Landscape Designers
- Interior Designers
- Builders
- Advertising and Marketing
The Certificate of Internet Marketing is an online program that will introduce you to a variety of marketing, advertising and selling techniques using tools like SEO, online advertising, social media, and platforms like Facebook, Twitter, LinkedIn, WordPress and Pinterest.
In this professional development course, you will study the psychology of internet marketing, the purpose of different applications, how to ensure you are using the appropriate mix of marketing techniques, and how to capture and convert customers.
Career Outcomes
Professional Development for:
- Marketing Managers
- Social Media Marketers
- Marketing Assistants
The Certificate of Leisure Marketing is an online program that will help you enhance the viability of both commercial and non-commercial recreation businesses to leverage continued funding.
In this professional development course, you will gain insights into targeted marketing strategies, customer databases, marketing and consumer laws, media and PR promotions, and promotional materials including magazines, signage, advertising and merchandising materials.
Career Outcomes
Professional Development for:
- Sporting Clubs
- Personal Training Business
- Fitness Centres and Gyms
- Entertainment Venues
- Holiday Resorts/Spas
In the business landscape, marketing communications is one of the most creative positions. So, if you have a creative streak, are interested in engaging audiences and thrive on variety, this could be a very fulfilling career for you. The Certificate of Marketing Communications is an online professional development program that will provide you with the […]
Career Outcomes
- Marketing and Communications Coordinator
- Marketing and Communications Specialist
- Marketing and Communications Officer
- Public Relations Coordinator
The Certificate of Marketing Psychology is an online program that explores the psychology behind consumer decision-making and how it applies to advertising, marketing and sales.
In this professional development course, you will learn about target markets and market segmentation, as well as the internal influences that drive consumer behaviour such as perception, personality, motivation and awareness.
Career Outcomes
Professional Development for:-
- Marketing Managers
- Business Owners
- Sales Staff
If you want to take great photos, you need to understand light and its properties. Lighting is fundamental to photography and is the most crucial element! So, whether you want to be a better hobby photographer or start a professional business, this course is ideal for you. Certificate of Photographic Lighting is an online professional […]
Career Outcomes
Professional Development for:
- Painter
- Decorator
It’s a noisy digital world out there and without strategies to break through the clutter, a business cannot harness the power of social media, marketing and engagement. This online professional development program will show you how to interact with customers online to maximise engagement through social media. The Certificate of Social Media and Engagement will […]
Career Outcomes
- Social Media Manager
- Social Media Coordinator
Storytelling is an important skill in the craft of successful marketing, public relations and copywriting campaigns. This business storytelling course is ideal for corporate communicators, business decision-makers and marketing professionals. Compelling Copywriting and Business Storytelling is a professional development course that will teach you the elements of narrative fiction and persuasive writing in a business […]
Career Outcomes
Professional development for:
- Public relations professionals
- Copywriters
- Freelance writers
COVID-19 has devastated livelihoods and has negatively impacted many businesses throughout the world. If the economy is to come through the crisis and recover, it needs businesses to do the same. As restrictions lift and more businesses start to re-open, infection control must be a priority to protect the health of employees and the public. […]
Career Outcomes
Professional Development for:-
- Business Owners
- Business Managers
- Office Managers
- Hospitality Businesses
As a media buyer and planner your job will be to ensure a company’s message – or advertising – stands out in the increasingly over-saturated and ever-broadening media landscape through creating and strategically placing advertising. The Certificate of Media Buying and Planning is an online professional development program that will provide you with the knowledge and […]
Career Outcomes
- Media Coordinator
- Media Buyer
Market research plays an essential role in the collection of important information and data that drives business decision-making. Market Research Analytics is an online professional development program that will give you an understanding of how market research is conducted, how it’s planned, how to identify and evaluate marketing opportunities and interpret market trends and development. […]
Career Outcomes
- Marketing Assistant
- Administration Coordinator – Market Research
- Market Research Internship
Every business needs a brand that customers recognise – and the only way to achieve this is through marketing. Learn about how to incorporate sales, marketing, advertising and public relations into a business with this fundamentals of marketing course. Marketing Foundations is an online professional development program that will provide you with the critical marketing […]
Career Outcomes
Professional Development for:-
- Marketing assistant
- Public relations assistant
- Advertising assistant
- Account manager
- Business owner
- Salesperson
