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how to have a successful business event

5 Smart Steps to a Superb Small Business Event

The countless successful business events out there don’t just magically happen; they’re organised, often down to meticulous detail, by an experienced event organiser. But you don’t need to be an expert to host a successful small business event because with a little know-how and lots of tenacity your event can shine.

Of course, it can be daunting to organise and host a small business event, but with a few tricks up your sleeve, you can become a first-rate event organiser. There are many factors to consider and although it’s a balancing act, creating a successful event can be an exciting and downright fulfilling experience.

So, next time your small business is hosting an event, eliminate the stress by following these expert tips, from our friends at, to help you plan a magnificent and memorable corporate function.


  1. Set Goals

As a small business owner, your company’s goals should be a top priority when planning an event. After all, you don’t want to be wasting your or anyone else’s time with a small business event that serves no purpose. Be sure to sit down with your team to create an agenda for the event. Having an outline and structure in place will not only allow the event to run as smoothly as possible but will allow attendees to understand the purpose and flow of the event.


Sometimes it’s helpful for small business events to have a theme or focus that’s memorable and understood by everyone in the company. Whether it’s to go over a new protocol or to celebrate an accomplishment, outlining the goals for the event will ensure everyone understands the purpose and expected outcomes of the event.


  1. Know Your Budget

Small businesses often work on a shoestring budget, and that’s okay. Your budget doesn’t need to be massive for the event to be a big success. But it’s important to keep in mind that hiring a venue and securing catering for your small business event can take time. So, as long as you’re forward-thinking, finding suitable options shouldn’t be a problem. Keep in mind that being realistic about these options when it comes to financing an event will keep your expectations in check.


One good way to keep track of budgeting is by creating spreadsheets or online budget calculators which can help keep track of expenses. Understanding your budget ahead of time and utilising various organisational tools can alleviate stress leading up to your event.


  1. Market and Promote

Once you have all the organisational aspects out of the way, it’s time to start spreading the word about your event. For help promoting your event, try an online platform to push your message to all relevant attendees. Facebook Event Pages and online ticketing websites are useful resources to help build an event’s attendee list.


Event pages can help with attendee RSVPing, shareability among coworkers, and event detail discussions. These platforms are beneficial and multi-purposeful for both attendees and organisers because information is organised, concise, and centralised.


  1. Follow Up

After your event is a smashing success, be sure to follow up with your attendees for feedback on how they think it went. As the organiser, it’s difficult to experience every part of the event, and each attendee’s experience will be different, so gaining their opinions can help you organise future small business events.


It’s easy to become narrow-minded when evaluating an event’s success and its efficiency in reaching the goal. Make sure you request feedback, perspectives and listen to the attendees’ experience of the event. This constructive criticism is critical and will continue to help you to host the best small business events in future.


  1. Online Courses

Online courses are an excellent way to advance your skillset in any industry or area, and because they are often self-paced, you can study when it suits you. You can study event planning courses and event management courses by enrolling in a professional development course with Australian Online Courses.


And because your event might be looming on the horizon, you can study immediately by taking advantage of our Enrol Fast Guarantee, which means you can start your online course within 6o minutes of enrolling!


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Australian Online Courses

If you’re looking for an online course provider that offers quality content, reasonable online course fees and superior student support, choose Australian Online Courses for your professional development.

Visit online to discover hundreds of industry-approved, flexible, online courses covering almost every industry sector. Or contact one of our friendly Learning Consultants today on 1300 762 221.