It’s difficult to compete with massive marketing budgets afforded by big business, but with a smart marketing strategy plan that won’t send your small business broke.
As a small business owner every dollar counts which is why it’s important to be smart about how you implement a marketing strategy plan. The secret is to minimise your expenditure while maximising your exposure.
The following small business advertising ideas can take your business from zero to hero.
Content marketing will have a substantial commercial impact on your small business. When you create and distribute valuable, relevant, and consistent content, you will attract and retain a clearly defined audience who may become loyal customers.
Content marketing is a long-term investment which will, with time, bring new visitors, customers, leads and can carry a business alone.
You must have quality, relevant, SEO (search engine optimised) optimised, consistent and promoted content to effectively use content marketing as a marketing strategy.
You can even contribute your experience by writing blogs for external websites. This valuable link building strategy is vital to improve your business’s SEO and SERP on Google.
Organic Social Media
Having a social media account for your small business is non-negotiable in today’s fast-paced, online digital marketplace. You need to grow your online presence by engaging social audiences.
At the very least, you’ll need a Facebook page for your business.
A combination of organic (free) and paid social media marketing can accelerate growth and boost presence – as far as a small business budget allows.
Organic social media marketing helps small business develop and maintain a brand persona. Facebook advertising is particularly helpful in promoting your brand’s personality.
A content-driven experience, which involves regularly posting useful content via social media platforms, is one of the most effective ways to organically increase engagement and establish loyalty.
Make sure you include a descriptive ‘About’ section and include professional images for the profile picture and cover photo on your Facebook page.
Facebook advertising is an inexpensive, effective way to market your small business to almost any audience. You can target your advertising message and content to a specific audience based on interests, internet activity, psychographics and demographics
You can set your Facebook ad to address three objectives: awareness, consideration, and conversion. These objectives are meant to attract attention, establish loyalty and convert them into customers. If you’re new to Facebook advertising, begin with awareness to build a relationship with your audience. You can then gradually progress to consideration and conversion Facebook ads.
When creating your Facebook ad, make sure you include a great visual, a clear call-to-action and a hard to refuse value proposition.
A smart marketing strategy plan includes email marketing. Email marketing is considered the cornerstone of digital marketing and can be a lead nurturing, high-conversion tool for any business. It’s also low cost, has the capacity for worldwide reach, is easy to automate, track and optimise.
If you haven’t established an email list for your small business, don’t delay. You can get help from platforms like MailChimp where the entire process can be automated.
Google My Business
Google My Business (GMB) is one of the most powerful marketing tools you can use to attract local business customers. It gives you high visibility and credibility.
This tool is particularly useful if your small business relies on local customers.
You can request Google reviews from your best customers to increase your credibility in the local marketplace.
Coupon Deal Offers
Coupon-led advertising, such as Groupon, is another small business advertising idea. This type of advertising gives you access to a large local audience and directs conversion. Again, if your small business is reliant upon local custom, a coupon-led advertising campaign is an effective way to grow your customer base.
Discover more helpful small business advertising ideas by enrolling in a short, professional development course with Australian Online Courses.
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